12.1

John f. Kennedys Inaugeral speech.

In the speech, John F. Kennedy does a very good job of addressing several different audiences as well as walking a tightrope with his message.
Throughout the message the most important aspects seem to be enthusiasm and focus on audience benefits.
Several times Mr. Kennedy uses the imagery of hope and new beginning.Of course, the speech seemed to be less about using supporting facts or organization and instead was a rallying point for more catchy slogans, soundbites.
"Let us never fear to negotiate, nor negotiate out of fear"The speech was very good and created great imagery but did not follow all the rules in terms of organization and coherence.